Performance

IFE has been an extraordinary tale of increased Visitor engagement and Exhibitor value since moving to ExpoCMS, not only during the peak at event time, but throughout the event cycle.

The IFE website was moved to ExpoCMS for the last 4 months of the 24 month cycle leading upto IFE15 with pageviews for those 4 months increasing by 165% compared to the entire 24 months of the cycle leading upto IFE13.

The full 24 month cycle leading upto IFE17 saw pageviews increase a further 45%, representing an overall increase of 270% for a full cycle using ExpoCMS compared to the previous website provider.

Data analysis demonstrates that the IFE website has become an essential resource for Visitors, delivering fantastic value for Exhibitors 24 / 7 / 365

Performance outcome

• ExpoCMS provides Exhibitors with a user friendly profile management area where they can easily build deep business and product profiles
• IFE17 offered website Visitors a new personal itinerary feature, integrated with Floorplan Live, which helped to make the website a valuable event planning tool
• The event website provides an easily navigable resource for event and website Visitors to find Exhibitors throughout the event cycle
• IFE delivered huge value to Exhibitors while keeping the event brand in the eye of the market 365/24/7

Overview Site Features

One Exhibitor contacted us to say this about his experience of IFE:

We are exhibitors and users of the website for the IFE exhibition. What a pleasant surprise it was to find an easy to navigate, intuitive website with the capabilities and scope to upload and present our company to its best advantage.

We have uploaded multiple images on individual product pages and highlighted our presence which has resulted in numerous viewings and contacts from potential clients.

I particularly liked the prompts and easy to use interface, It was also easy to find your way back to the home page if we decided to explore the comprehensive information which if you want it, is all there.

We have received over 8,500 hits on our profile and products to date which has impressed.

IFE provides as both a face to face and online marketing channel, representing enormous value to our business.

Darren Everitt
Director, nibsnibs