Case Study: Hotelympia

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Event: Hotelympia
Organiser: Fresh Montgomery
Venue: ExCel, London
Frequency: Biennial
Exhibitors: 1000+
Website: www.hotelympia.com 

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Traffic Performance

In support of the event marketing team, the event website delivered the following improvements after moving to expocms compared to the previous event cycle

Build up to the event

  • Total Visits: + 26%
  • Total Pageviews: + 23%

At the Event

  • Total Visits: + 35%
  • Total Pageviews: + 45%

Post event cycle (12 months)

  • Total Visits: + 157%
  • Total Pageviews: + 115%
  • Av. Pageviews Per Month: + 148%

Performance outcome

  • The event website is easy for exhibitors to use and ecourages the contribution of deep business profile and product content for visitors to engage with
  • The event website is an easily navigable resource for event and website visitors
  • The event website delivers huge value to exhibitors and keep the event brand in the eye of the market for the entire event cycle

Overview Site Features

  • Fast, intuitive editing environment
  • Responsive design
  • Bespoke page templates
  • Variable page design
  • Separately branded subsite / menu structure
  • Exhibitor directory / self management
  • Exhibitor Manual & Marketing Zone
  • Event Blog
  • Event News
  • Integrated Google Analytics
  • SEO friendly code and page titles
  • Data building, management and reporting
  • CRM Integration
  • Integrated Competition & Payments

Value, growth and retention

Designed, engineered and owned by Event Applications, expocms is a high performance software application for events.

Our mission is to support our clients Marketing, Sales and Operations teams with time saving technology that is user friendly for all event participants.

To make the switch and (probably) improve the experience for your event participants, just drop us a line from here and we will contact you to arrange a good time to meet.

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