Case Study: IFE

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Event: IFE
Organiser: Fresh Montgomery
Venue: ExCel, London
Frequency: Biennial
Visitors: 29,000 from 108 countries
Exhibitors: 1350+ from 57 countries
Website: www.ife.co.uk 

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Traffic Performance

The figures below represent website traffic growth after IFE was moved onto expocms in November 2014 in the lead up to IFE15 compared to the previous edition (IFE13)

November to event close (late March)

  • Total Pageviews: + 130%

IFE15 TO IFE17

During the two event cycles that expocms have hosted IFE the event website has received over 2.8 million page views!

The following figures illustrate performance when IFE15 is compared to IFE17, the event website being hosted on expocms for both editions

Build up to the event

  • Total Visits: + 20%
  • Total Pageviews: + 7%

At the Event

  • Total Visits: + 20%
  • Total Pageviews: + 2%

Post event cycle (6 weeks)

  • Total Visits: - 3%
  • Total Pageviews: + 22%

Performance outcome

  • expocms is easy for exhibitors to use and ecourages the contribution of deep business profile and product content
  • The event website is an easily navigable resource for event and website visitors
  • IFE17 offered website visitors a new personal itinerary feature which helped to make the website even more of a resource than in previous years
  • Organisers deliver huge value to their exhibitors and keep their brand in the eye of the market 365/24/7

One Exhibitor contacted us to say this about his experience of IFE:

We are exhibitors and users of the website for the IFE exhibition. What a pleasant surprise it was to find an easy to navigate, intuitive website with the capabilities and scope to upload and present our company to its best advantage.

We have uploaded multiple images on individual product pages and highlighted our presence which has resulted in numerous viewings and contacts from potential clients.

I particularly liked the prompts and easy to use interface, It was also easy to find your way back to the home page if we decided to explore the comprehensive information which if you want it, is all there.

We have received over 3800 hits on our profile and products to date which has impressed and added to the great value that IFE provides as both a face to face and online marketing channel.

Darren Everitt
Director, nibsnibs

Overview Site Features

  • Fast, intuitve editing environment
  • Responsive design
  • Bespoke templates
  • Variable page design
  • Conference Session & Speaker Management
  • Exhibitor directory / self management / profile stats
  • Content tagging
  • Exhibitor Manual & Marketing Zone
  • Visitor Personal Itinerary (Cookie and Account)
  • SEO friendly code and Integrated Google Analytics
  • Data building, management and reporting
  • CRM Integration
  • Floorplan Live Integration
  • Contractor Integration (GES)

Value, growth and retention

Designed, engineered and owned by Event Applications, expocms is a high performance software application for events.

Our mission is to support our clients Marketing, Sales and Operations teams with time saving technology that is user friendly for all event participants.

To make the switch and (probably) improve the experience for your event participants, just drop us a line from here and we will contact you to arrange a good time to meet.

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